Connecting the hospitality industry through powerful conversations , partnerships, and digital innovation.
Shaping The Future Of Hospitality
One day, one stage, and the Red Sea's decision-making chain in the room.
Sep 28, 2026 | Long Beach Hurghada Resort

Why The Red Sea
Red Sea GMs rarely make it to Cairo. Flights cost money, and a day away from the property is a day too many.
One day, on your doorstep. Hurghada, El Gouna, Makadi Bay, Soma Bay, Safaga.
In the room by 09:30, back at your property the same evening.
The commercial, revenue, marketing, e-commerce and IT leads who decide alongside you — in the room, with you.
The Entire Decision-Making Chain, In One Room – On Your Doorstep.
The Day
September 28 runs in two parts. The morning belongs to the General Managers. From noon, the room opens.
The GM Club
Before the main programme opens, we're hosting the General Managers of Red Sea properties on their own. No booths, no pitches — a peer conversation between the people running the destination's hotels and resorts.
Session topics are being finalised with the GM community and will be announced ahead of the event.
Not a consumer show measured by crowd size. A qualification-driven room of the people who decide what Egypt's hotels and travel companies buy.
Don't take our word for it.
Be part of Egypt's premier travel and hospitality gathering
Getting there

Sahl Hashish Rd, Hurghada 1, Hurghada, Red Sea Governorate 84511, Egypt
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